Core Capabilities
What we deliver
for government & enterprise clients
Graphic Design Services
Brand identity systems, logo development, visual standards, print and digital collateral, procurement presentation materials.
Custom Web Development
WordPress CMS development, custom functionality, performance optimization, accessibility compliance, and AI-powered integrations.
Marketing Consulting
Strategic marketing plans, brand positioning, digital marketing strategy, SEO, and go-to-market execution for growing businesses.
Past Performance
A proven track record.
Greenhaven Senior Care
Full brand identity, website design, and marketing collateral for a Pacific Northwest senior care provider. Delivered brand guidelines, web presence, and lead generation framework.
American Water Damage Restoration
Multi-location service business brand, website, and local SEO for King and Snohomish counties. Ongoing marketing and web management across multiple locations.
AI Brand Shoots Studio
Designed and launched AI-powered brand photography product — brand identity, product marketing, and custom GPT development for an emerging AI creative tool.
Key Personnel
Who you’re working with.
Andrea Florescu
Principal · Founder & Lead Strategist
25+ years of combined expertise in brand strategy, web development, and digital marketing. Specializes in helping women-owned businesses build procurement-ready brands that compete for government contracts. OMWBE-certified business owner.
Ready to Work Together
RFP inquiries & procurement contact.
Smart Brand Ideas LLC is procurement-ready. All compliance documentation — OMWBE certificate, W-9, COI, and capabilities statement — available upon request.
Smart Brand Ideas LLC · Everett & Mukilteo, WA · +1 425-433-9465 · NAICS 541430 · 541511 · 541613